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Free tool

UTM Builder: create trackable campaign links in seconds

Add consistent UTM tags to any link so Google Analytics and your dashboards attribute every click to the right source, medium and campaign. Free, no sign-up, and everything runs in your browser.

Quick presets
Your tagged URL

Paste a destination URL above to generate your tracked link.

How it works

Paste your destination URL

Drop in the page you want people to land on — your homepage, a blog post, a product page. Existing query parameters and anchors are preserved.

Fill your campaign parameters

Set the source, medium and campaign name — or pick a platform preset to fill source and medium instantly. Term and content are optional for A/B tests.

Copy the tagged link

Grab your ready-to-share link with one click and drop it into your posts, ads or newsletter. Nothing is stored or uploaded.

Pro tips

  • Lowercase everything. Analytics tools treat "Facebook" and "facebook" as two different sources, which splits your reporting.
  • Pick a naming convention and stick to it. Consistent source, medium and campaign values keep your reports clean and comparable over time.
  • Think source = where, medium = how. utm_source is the specific platform (linkedin, newsletter), utm_medium is the channel type (social, email, cpc).
  • Never add UTMs to internal links. Tagging links between your own pages restarts sessions and corrupts your attribution data.
  • Use term and content only when you need them — term for paid keywords, content to tell two variants apart in an A/B test.

FAQ

A UTM parameter is a small tag added to the end of a URL — like ?utm_source=linkedin&utm_medium=social — that tells your analytics tool where a visitor came from. When someone clicks a tagged link, Google Analytics and similar tools read those tags and attribute the visit to the right campaign.
Three are considered required for clean reporting: utm_source (where the traffic comes from), utm_medium (the type of channel) and utm_campaign (which campaign it belongs to). utm_term and utm_content are optional — term is mainly for paid-search keywords, content for distinguishing A/B variants or link placements.
Yes. UTM tags are just standard URL query parameters, so a tagged link works anywhere you can share a link — LinkedIn, X, Instagram, Facebook, a newsletter, YouTube descriptions and more. Keryo can even schedule those tagged posts across all your platforms from one place.
Completely. This UTM builder runs 100% in your browser — your destination URL and campaign values are never sent to a server, logged or stored. Close the tab and nothing remains.
Yes, it matters a lot. Google Analytics is case-sensitive, so utm_source=Newsletter and utm_source=newsletter show up as two separate sources and split your numbers. Keep everything lowercase to avoid duplicate rows in your reports.

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