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Free tool

Engagement Rate Calculator: see where an account really stands

Enter followers and average interactions per post to get an instant engagement rate — then benchmark it against indicative averages for Instagram, TikTok, LinkedIn, X and Facebook.

Engagement rate
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Enter followers and average interactions to see the rate.

Formula: (likes + comments) ÷ followers × 100

Benchmarks are indicative industry averages — engagement varies a lot with niche, audience size and content format.

How it works

Enter the numbers

Type in the account's followers and its average likes and comments per post — add shares and saves for a fuller picture.

Get the rate instantly

The calculator applies the classic per-post formula and updates the engagement rate live as you type — no submit button.

Benchmark per platform

Pick a platform to see where the rate lands on an indicative scale, from below average to excellent.

Pro tips

  • Average your last 10–20 posts rather than a single one — one viral post (or one flop) skews the whole picture.
  • Compare accounts of similar size: small accounts naturally post much higher engagement rates than accounts with millions of followers.
  • On Instagram and TikTok, include saves and shares — they are strong signals the algorithms reward, and they often outweigh likes.
  • Track the rate monthly instead of obsessing over one number: the trend tells you far more than a single snapshot.
  • Reporting to a client? Show their rate next to the platform benchmark — it turns "we did well" into a number they can see.

FAQ

It depends on the platform. As indicative orders of magnitude: on Instagram, above 1% is fair, above 3% is good and above 6% is excellent; TikTok runs higher (3–10%), while LinkedIn, X and Facebook run lower (roughly 0.5–5% depending on the band). Niche, audience size and content format all move these numbers, so treat them as reference points, not grades.
The per-post, follower-based formula: (likes + comments + shares + saves) ÷ followers × 100. It is the most common definition and the easiest to compare across accounts. Other methods exist — for example dividing by reach or impressions instead of followers — and they give different (usually higher) numbers, so always compare rates computed the same way.
A single post is noisy: one reel that takes off or one post that flops can double or halve your rate. Averaging your likes and comments over the last 10–20 posts gives a stable figure that actually reflects how the account performs.
Yes — and small accounts usually score higher. Nano accounts (under 10k followers) have tighter communities, so engagement rates of 5–10% are common there while big accounts sit far lower. That skew is normal: benchmark against accounts of a similar size for a fair comparison.
Yes, completely free — no sign-up, no email, no usage limit. Keryo is a paid social media tool for agencies and social media managers; free tools like this one are how we introduce ourselves.
Nothing leaves your device. The calculator runs entirely in your browser: no server calls, no storage, no tracking of your inputs. Close the tab and the numbers are gone.

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