[{"data":1,"prerenderedAt":279},["ShallowReactive",2],{"blog-\u002Fblog\u002Fbest-time-to-post-on-social-media":3},{"id":4,"title":5,"author":6,"badge":7,"body":9,"date":268,"description":269,"extension":270,"image":271,"meta":272,"navigation":273,"path":274,"seo":275,"stem":276,"updated":277,"__hash__":278},"posts\u002F3.blog\u002F5.best-time-to-post-on-social-media.md","Best Time to Post on Social Media in 2026","The Keryo Team",{"label":8},"Guide",{"type":10,"value":11,"toc":259},"minimark",[12,21,24,29,129,133,139,144,150,155,164,169,174,178,181,207,215,218,235,247],[13,14,15,16,20],"p",{},"Every scheduling tool publishes a \"best time to post\" study, and they all disagree on the details — because the honest answer is ",[17,18,19],"em",{},"when your audience is online",". But the studies do converge on broad windows, and if you're starting a new account (or a new client) with zero data, those windows are the right default.",[13,22,23],{},"Here's the 2026 consensus per platform, then how to graduate from averages to your own numbers.",[25,26,28],"h2",{"id":27},"the-short-version","The short version",[30,31,32,48],"table",{},[33,34,35],"thead",{},[36,37,38,42,45],"tr",{},[39,40,41],"th",{},"Platform",[39,43,44],{},"Best window (audience's local time)",[39,46,47],{},"Skip",[49,50,51,63,74,85,96,107,118],"tbody",{},[36,52,53,57,60],{},[54,55,56],"td",{},"LinkedIn",[54,58,59],{},"Tue–Thu, 8–11am",[54,61,62],{},"Weekends",[36,64,65,68,71],{},[54,66,67],{},"Instagram",[54,69,70],{},"Mon–Thu, 10am–1pm",[54,72,73],{},"Late night",[36,75,76,79,82],{},[54,77,78],{},"X (Twitter)",[54,80,81],{},"Weekdays, 8–10am + noon",[54,83,84],{},"Saturday",[36,86,87,90,93],{},[54,88,89],{},"Facebook",[54,91,92],{},"Mon–Thu, 8–11am",[54,94,95],{},"After 9pm",[36,97,98,101,104],{},[54,99,100],{},"TikTok",[54,102,103],{},"Tue–Thu, 11am + 5–7pm",[54,105,106],{},"Early morning",[36,108,109,112,115],{},[54,110,111],{},"YouTube",[54,113,114],{},"Thu–Fri afternoon, weekends",[54,116,117],{},"Mon–Tue morning",[36,119,120,123,126],{},[54,121,122],{},"Threads",[54,124,125],{},"Weekdays, 9am–12pm",[54,127,128],{},"Late evening",[25,130,132],{"id":131},"why-the-windows-look-like-this","Why the windows look like this",[13,134,135,138],{},[136,137,56],"strong",{}," is a work-hours network. People scroll before meetings start and around lunch; engagement falls off a cliff Friday afternoon and stays dead through the weekend. B2B posts live and die by this.",[13,140,141,143],{},[136,142,67],{}," rewards mid-morning to early afternoon on weekdays — commute-scrolling plus lunch breaks. Reels get a second wind in the evening, but feed posts and carousels do their best work before 2pm.",[13,145,146,149],{},[136,147,148],{},"X"," is a morning-coffee network: news consumption peaks early, and threads posted at 8–9am get the whole workday to compound. A second, smaller spike hits at lunch.",[13,151,152,154],{},[136,153,89],{},"'s remaining engaged demographic checks in the morning. If your client is a local business, mornings Monday to Thursday out-perform everything else.",[13,156,157,159,160,163],{},[136,158,100],{}," is the outlier: its audience is on after school and after work, so late afternoon and evening slots win, with a lunchtime spike. It's also the platform where timing matters ",[17,161,162],{},"least"," — the For You feed surfaces content for days.",[13,165,166,168],{},[136,167,111],{}," viewers watch evenings and weekends, so publishing Thursday or Friday afternoon lets the algorithm index your video before peak watch time.",[13,170,171,173],{},[136,172,122],{}," currently mirrors Instagram's daytime pattern, skewing slightly earlier.",[25,175,177],{"id":176},"averages-are-a-starting-point-not-a-strategy","Averages are a starting point, not a strategy",[13,179,180],{},"Three caveats before you build a calendar on this:",[182,183,184,195,201],"ol",{},[185,186,187,190,191,194],"li",{},[136,188,189],{},"Time zones beat everything."," \"10am\" means your ",[17,192,193],{},"audience's"," 10am. A French agency running a US client should be scheduling into the afternoon, French time.",[185,196,197,200],{},[136,198,199],{},"Niche beats platform."," Restaurant followers scroll at 6pm deciding where to eat; B2B founders scroll at 8am. Same platform, opposite windows.",[185,202,203,206],{},[136,204,205],{},"Consistency beats precision."," Posting reliably at a decent time out-performs sporadically posting at the \"perfect\" one.",[25,208,210,211,214],{"id":209},"finding-your-best-time","Finding ",[17,212,213],{},"your"," best time",[13,216,217],{},"After two to three weeks of posting, your own analytics out-predict any study:",[182,219,220,223,232],{},[185,221,222],{},"Post across several of the windows above for a couple of weeks.",[185,224,225,226,231],{},"Compare engagement rate per slot — not raw likes, which follower spikes distort. (Quick math: our free ",[227,228,230],"a",{"href":229},"\u002Ftools\u002Fengagement-rate-calculator","engagement rate calculator",".)",[185,233,234],{},"Double down on the two slots that win, and re-test quarterly — audience habits drift.",[13,236,237,238,242,243,246],{},"The tedious part is executing this across seven networks and several clients without a spreadsheet meltdown. That's the part worth automating: ",[227,239,241],{"href":240},"\u002F","Keryo"," writes a native version of your post for each platform and schedules each one into its own peak window in one pass — and its per-client analytics show you when ",[17,244,245],{},"each"," audience actually engages, so the averages above become obsolete within a month.",[13,248,249,253,254,258],{},[227,250,252],{"href":251},"\u002Fsignup","Try it free for 7 days"," — no card needed. And if you're currently doing this manually in Buffer, here's ",[227,255,257],{"href":256},"\u002Fvs\u002Fbuffer","how the two compare",".",{"title":260,"searchDepth":261,"depth":261,"links":262},"",2,[263,264,265,266],{"id":27,"depth":261,"text":28},{"id":131,"depth":261,"text":132},{"id":176,"depth":261,"text":177},{"id":209,"depth":261,"text":267},"Finding your best time","2026-07-15","The posting windows industry studies converge on for LinkedIn, Instagram, X, TikTok, Facebook, YouTube and Threads, and how to find your own real peak.","md",null,{},true,"\u002Fblog\u002Fbest-time-to-post-on-social-media",{"title":5,"description":269},"3.blog\u002F5.best-time-to-post-on-social-media","2026-07-25","q0_eKWOlbTT6n0290pSXoPiPyDJCnrXAecw5fKJn8K8",1785011375954]